Picard Surgelés

Picard Surgelés is a French food company specializing in the manufacture and retail distribution of frozen products. It began as Les Glacières de Fontainebleau in 1906. The company produces about 700 different products, which are sold exclusively under the Picard brand and it has almost 900 retail stores in France. In 2014, French consumers voted Picard as their favorite brand.

UX Design

Project Management

June 2020

Big Youth Agency

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The project

The idea was to produce an enhanced customer experience, with inspirational and discovery journeys, contextual content to promote products, the group's CSR and innovation approach.

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A completely revised tree structure and interface

In order to facilitate the discovery of all products while sticking to the image of an innovative, positive and jovial brand.

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Improved customer journeys

Offer a "brand experience" rather than a purely e-commerce approach, while integrating reflections on digital accessibility and content performance.

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The old website not being suitable for all platforms, one of the challenges of this project was to produce a responsive website, in order to reach an audience using more smartphones and tablets.

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See it online! 🧙🏾‍♂️

For back-end development this platform was developed on Deamndware CMS and was developed with HTML5 / CSS 3 / JS for front end development.

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